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Sales Support strengthens the management function through the appointment of Tobias Søftestad as Managing Director of the Swedish operation

Sales Support's Swedish and Norwegian operations, which are both subsidiaries of Consivo Group, strengthen the management function with the aim of delivering even more customer value over time and at the same time improving the conditions for the companies' continued growth.

Tobias Søftestad, who is currently the Commercial Director at Sales Support Sweden, will take over as MD of Sales Support Sweden on January 1, 2024. Odd Strand, who has been MD of both the Swedish and Norwegian operations for the past 5 years, will then fully focus on the Norwegian market in the role of MD of Sales Support Norway.

Tobias has long and solid experience from the consumer goods market and as a leader. He has held the role of Commercial Director for two years and before that has held senior positions within, among others, Midsona, Ferrero, Moët Hennessy and Diageo.

"I am very proud to be given the opportunity to lead Sales Support's Swedish operations and am really looking forward to continuing to develop both the organization and our business with existing and new clients," says Tobias Søftestad.

"We are very happy to be able to continue to take advantage of both Tobias’ and Odd's valuable skills and experience, when we now invest additional resources to provide our customers with the best solutions and at the same time benefit from the growth trend within outsourcing of sales force activities that we see in the market. We welcome Tobias in his new role and thank Odd for his good efforts during his time as Managing Director of two of our companies." says Edvard Björkenheim, CEO Consivo Group.