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Goals and strategic initiatives

Our strategic focus is based on our vision to be The Gateway to Nordic consumers.


Solid foundation for organic growth

  • Further develop our offer to create the market's best customer value
  • Create conditions for knowledge sharing, efficient use of resources and customer-oriented cooperation within the group
  • Ensuring goals and strategies as well as business development ability and execution power in the operations


Acquisition-driven growth

  • Continuously evaluate potential acquisitions and expand M&A capacity at group level
  • Fill gaps in the group's total offering through Platform acquisitions of new companies
  • Strengthen existing capacity through Add-on acquisitions


Inspiring leadership and culture that motivates the employees

  • Ensure professional and inclusive leadership in line with the group's values and goals
  • Communicate and anchor our vision, strategy, goals and values with all employees
  • Ensure prioritized strategic HR initiatives