Tobias Søftestad new Commercial Director
Sales Support Sweden AB

September 1, 2021, Tobias Søftestad will assume his new position as Commercial Director Sales Support Sweden AB. Most recently Tobias held roles as Commercial Director and Country Director at Midsona Sweden AB, but his solid experience in fast moving consumer goods spans several commercially oriented leadership roles in Ferrero, Moët Hennessy and Diageo, among others. I’m very happy to welcome Tobias to Sales Support. I’m convinced that Tobias’ leadership skills and strong commercial competence will contribute greatly to the continued development of our principals and further strengthen our position as the leading sales company in Sweden and the Nordic area.”, says Odd Strand, MD Sales Support Sweden.