Sales and marketing services
that produce results
The business area Sales & Marketing provides a wide range of sales and marketing oriented solutions and services to brand owners on the Nordic market. We represent brands, sell products through our sales teams and promote them through trade and consumer marketing initiatives, such as product demonstrations, merchandising, events and the development of in-store communication. We cultivate all of the major customers and wholesalers in grocery, convenience and discount trade, as well as the pharmacy and food service sectors.
We provide flexible and efficient solutions to manage field sales on behalf of our principals. Through our sales teams we represent our clients, drive their sales, and advance the position of their products and brands in the grocery, conveniance and discount trade as well as the food service and pharmacy sectors.
Key account management
We work with all of the leading retail chains and wholesalers in the Nordic countries, representing our clients in everything from promotional planning to negotiations.
We plan, carry out and report professionally conducted in-store consumer samplings to drive trial and awareness of our clients’ products and brands.
We provide project-based and permanent solutions for orders and shelf replenishment, promotional display building and signage, and other volume driving in-store activities on behalf of our clients.
We can offer everything from project-based services on promotional sales assignents, to tailormade solutions providing a dedicated telesales organisation to our clients.
We develop, plan and conduct many different types of events to create positive attention, awareness and ultimately generate sales of our clients’ products, services and brands.
We develop effective equipment and in-store materials that enhance communication and sales for our clients’ products and brands.
Services for safe hygiene
We offer services and products with the aim of optimizing the hygiene process for customers primarily in the restaurant and hotel market. The services we offer include technical service on dishwashing equipment, training and staffing.
Our companies in Sales & Marketing
Sales Support (Se, No, Fi, Dk)
Sales Support offers effective sales services ranging from Key Account Management to Field Sales. As the leading sales company in the Nordics, our sales teams represent and strengthen our clients’ positions and create profitable growth by driving sales, improving distribution and building brands.
Mersalg is a leading field sales and merchandising organisation that operates nationwide in Norway, representing our FMCG and service retail clients in stores. Mersalg provide flexible, customised sales force solutions that drive sales and improve product and brand positions.
In Store Marketing (Se, Dk)
In Store Marketing specialises in tactical point-of-sale communication and shopper focused activities on the Swedish and Danish markets. With turnkey solutions for merchandising, product demonstrations, temporary sales activities and events, we promote our clients’ products and brands in a personal, experiential way.
Johdin specialises in tactical point-of-sale/in-store marketing and tactical consumer communications on the Finnish market. With turnkey solutions for merchandising, product demonstrations, temporary sales activities and events, we promote our clients’ products and brands in a personal, experiential way.
Fourside is a complete partner for point-of-sale communication that boosts the visibility of clients’ products and brands in store. With our team of project managers, graphic designers and technical designers, we create in-store material that boosts sales, as well as customised solutions for different types of store equipment such as pushers, displays and more.
Hygiengruppen specializes in optimizing the hygiene process in the hotel and restaurant market in Sweden, where we operate mainly in the Mälardalen region. The products we provide are chemical-technical products, consumables and equipment as well as tools. Our services include technical service for disk armament, training and staffing.
Gradient Benchmark is the market-leading player in B2B customer benchmarking. The offer includes industrywide, databased evaluations that help suppliers, wholesalers, and trade actors within the FMCG industry as well as nearby sectors to develop their business and strengthen their competitiveness. Gradient Benchmark is active in all the Nordic markets, with offices in Stockholm and Copenhagen.